Brand Development ยท Kennesaw, Georgia

See what brand development should solve first.

Create a practical system for recognition and message. Give repeated visual decisions a clear reference. See the likely scope and available proof before the first conversation. The next decision stays in view.

  1. 01Practical job
  2. 02Proposed scope
  3. 03Decision checklist

Route specific decision view

Put the repeated brand decisions on one board.

Create a practical system for recognition and message. Give repeated visual decisions a clear reference.
Message
Position and message hierarchy
System
Logo, type, and color system
Use
Practical usage guidance

Proposed scope framework

See the brand development decisions before work begins.

The exact scope follows the current need and available inputs. Ownership is part of the conversation.

  1. 01Position and message hierarchy
  2. 02Identity direction
  3. 03Logo, type, and color system
  4. 04Practical usage guidance

Planning prompts

Find the gap before choosing brand development.

Use the situation that sounds closest to the work in front of you.

01

Visual decisions change from one channel to the next.

02

The message shifts between pages.

03

The team lacks one place to check brand choices.

Decision checklist

Bring six brand development decisions to the first conversation.

Bring what you know. Open items can stay open.

  1. 01

    Who should recognize the brand?

  2. 02

    Which message needs more focus?

  3. 03

    Which marks already exist?

  4. 04

    Where will the system appear?

  5. 05

    Who approves the work?

  6. 06

    Which source files are available?

Published evidence

See Brand Development in Five One Nine's work.

Five One Nine lists logo design, branding, and brand guidelines within Brand Development.

view our work

Service record

A useful first step

Bring your brand development question to the table.

The first conversation can sort fit and scope. It can also identify the next useful decision.